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Corporate culture
Enhance brand influence, elevate brand value, and strengthen brand responsibility.
Corporate Mission
Core values
Corporate Vision
Professionally providing high-quality refractory materials products and technical services, dedicated to enhancing the longevity, energy efficiency, and operational efficiency of high-temperature kilns
Talent First, Technology Leadership, Customer First, Efficient Management
Become a platform-based refractory material company centered around technology, standards, and brand as core competitive strengths
Development Philosophy : Establish a "Four New" development philosophy centered on strengthening foundations through technology and driving progress via innovation to meet customer needs. The "Four New" refers to new technologies, new products, new fields, and new approaches.
Leverage new technologies and advanced processes to enhance the performance of existing products, achieving "excellence where others exist."Focus on emerging trends in the refractory materials industry to develop innovative products, realizing "unmatched offerings where others lack."Expand horizons beyond traditional applications in glass furnace projects, while actively researching and promoting casting products in metallurgy, steel, and other sectors to broaden usage scenarios, thereby "maximizing value through full utilization." The "Four Modernizations" Requirements for Management Teams: Revolutionization, Youthfulness, Knowledgeability, Professionalization.Revolutionization: Stand firm in principles, maintain diligence, integrity, and incorruptibility.Youthfulness: Be young and energetic, keep pace with the times.Knowledgeability: Be well-informed and knowledgeable, maintain a beginner's mindset in pursuing knowledge.Professionalization: Demonstrate exquisite craftsmanship, approach tasks with professional precision.Market positioning
Produce high-quality products and serve high-end clients
Customer philosophy
Customer First, making "on-time, quality, and full delivery" the core priority in maintaining customer relationships
Development philosophy
New technologies, new products, new fields, and new approaches
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